THE RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE
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- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Marketing information is often obtained from outside the organization management perceives the opportunities and threats with which it has to respond to and dealing with them not only in equilibrium manner but also trying to out-perform the competitor by means of developing competitive advantage. It provide details on things like current market share held by the organization target niche of market to penetrate, proposed product with new features and also provides details on the organization brand name, trade mark and different responding strategies adopted as the main measures to increase the competitiveness of the organization.
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